Humphreys is an adventurer, author and motivational speaker who is best known for the successful #microadventures initiative. He will support and promote #itsgreatoutthere during his numerous public appearances around the world, and through his own online and social media channels.
The It’s Great Out There Coalition is an International Non Profit Association (INPA), registered in Brussels, and set up and launched by the European Outdoor Group (EOG). Run by an executive team and non-executive board, the coalition is leading the pan-European #itsgreatoutthere campaign to inspire more people to get active in the outdoors.
Andrew Denton, secretary general of the It’s Great Out There Coalition, comments: “Alastair is a hugely inspirational figure and he represents exactly what #itsgreatoutthere is all about. His brilliant #microadventures initiative epitomises all that is appealing about outdoor activities – not only does he demonstrate how easy it is to find time to get outdoors and make the most of that, but he also showcases the fantastic physical and emotional rewards that are the results. In everything that he does, Alastair educates, entertains and encourages in equal measure, and we are absolutely delighted that he will be helping us to spread the word about #itsgreatoutthere to millions of people around Europe.”
Alastair Humphreys adds: “I benefited so much from the big adventures I took around the world - the enjoyment of wild places, the self-confidence, the boost to my physical and mental health. But it was only when I began exploring far closer to home, beginning my #microadventures, that I realised how much adventure could and should be a part of everyday life. There is wilderness and beauty close to every city, and it needs our help not only to be protected, but also to inspire a wider range of people enjoy it. That is why I am more than happy to support #itsgreatoutthere and encourage as many people as possible to engage with this great campaign.”
As well as leading the public facing #itsgreatoutthere campaign, the It’s Great Out There Coalition is working with the European Commission to secure financial support for outdoor based projects that are designed to inspire more European citizens to get active. The coalition has initially been funded by membership fees and now has 30 full members, with five associate members, who are collaborating to pursue the objective of getting Europe active in the outdoors.