Now available to consumers, the new bottles expand the Thrive Collection, a versatile hydration solution that already includes the Thrive Mug 500ml, Thrive Mug 1L, Thrive Tumbler 600ml, and Thrive Tumbler 900ml.

The new Thrive Flip Straw and Thrive Chug are durable, dishwasher safe, and comfortable to hold, carry and to drink from. They feature 100% leak proof caps, with two different drinking interfaces.

All bottles are available in a vacuum stainless steel (VSS) version, featuring integrated silicone bumpers. The durable full powder coat finish provides a long-lasting colour effect, while the double-wall vacuum insulation ensures drinks stay hot or cold for hours.

The new designs of the Thrive Flip Straw and Thrive Chug have been engineered to be easy to use and stylish. Whether out for a walk and hydrating on the trails, or on the road to the next meeting, the new products offer an excellent drinking experience.

THRIVE FLIP STRAW AND THRIVE CHUG: DRINK AS YOU LIKE IT

Thrive Flip Straw and Thrive Chug bottle lines replace CamelBak’s previous outdoor and everyday bottle range: Eddy+, Chute Mag and Eddy+ Kids.

The Flip Straw model features a straw and a new EasyFlow Valve: flip it and sip, it is as simple as that. The new cap’s mouthpiece cover protects the valve

from dirt, dust and germs: whenever needed, it simply needs putting in place with one hand. The EasyFlow Valve has been engineered to allow for a simplified drinking experience: it is easy to flip, and drink from, and easy to remove, clean and put back into place.

The new Flip Straw bottle comes with a soft pivoting handle that allows for a comfortable carry, wherever it goes. It is user-friendly, easy to remove, and dishwasher safe.

The new Flip Straw bottle is available in a vacuum stainless-steel model and a Tritan™ Renew version. Made through a unique process that breaks down plastic waste back into its basic chemical building blocks, Tritan Renew is an Eastman patented plastic material that has certified recycled content.

Thrive Flip Straw capacities include 1.2L, 1L, 750ml, and 600ml for the VSS version; and 1l, 750ml, and 600ml for the Tritan Renew models. It’s also available in a kids’ version.

The Chug bottle grants an effortless and easy on-the-go hydration experience. The new spout cap flips and automatically stays in open position: push it back and it stays in place. The easy close spout ensures the bottle is 100% leak-proof, while the new soft pivoting andle allows for the easy carry of the bottle. The whole new cap is designed to be fully disassembled for thorough cleaning.

Thrive Chug comes in a vacuum stainless-steel version and a Tritan Renew model. Capacities are 1.2L, 1L, 750ml, and 600ml for the VSS versions; and 1.5L, 1L, 750m, and 600ml for the Tritan Renew models.

All of the new bottle caps are universal across CamelBak’s 2025 and 2024 bottle lines.

The recommended retail prices are as follows: Thrive Flip Straw and Thrive Chug VSS starting from £35, Thrive Flip Straw and Thrive Chug Tritan Renew starting from £19, Thrive Flip Straw Kids VSS starting from £34, and Thrive Flip Straw Kids Tritan Renew starting from £14.

The Thrive Flip Straw, Thrive Flip Straw Kids and Thrive Chug are now available online on camelbak.co.uk and at selected specialist outdoor and sports retailers.

For more information about CamelBak, please visit www.camelbak.co.uk.