Zoe Brookes has joined as senior marketing manager for the business, and will drive campaigns to support its growing portfolio of UK and international brands, including its own Altura mark.
Based in Darlington, North East England, ZyroFisher is celebrating its 30th birthday in 2025. It operates from a state-of-the-art, bonded 100,000 sq. ft warehouse capable of managing a wide range of distribution channels from the same location, which now has more than 28,500 product lines in stock at any one time. Orders can be processed and distributed quickly and accurately on next day delivery around the UK, with a range of efficient options for Europe.
Zoe Brookes has more than 25 years of marketing experience, including over a decade at Pentland Brands, for the specialist outdoor Brasher Boot Company. Zoe has also worked in other sectors, with senior roles at container and self-storage company Mobile Mini, OASIS Floral Products, and construction firm Merit. At ZyroFisher, she reports to chief commercial officer Nadine Thompson and heads up a dedicated marketing team of four, with plans for additional recruitment in the near future to support the expanding portfolio of brands, and the company’s longer term ambitions.
Zoe Brookes comments: “Joining ZyroFisher is a great opportunity for me. The business aligns so well with my own passion for the outdoors, and I love working for, and growing, premium, market leading brands. Our portfolio ticks all of those boxes and I think it’s great to have a company in the North East that does that so well. I am looking forward to growing and developing our effective marketing team. Together, we’ll build the ZyroFisher brand and all of the names in our portfolio. I’m particularly looking forward to supporting Altura, which has some exciting plans for the future that need sustained and dynamic marketing support.”
Nadine Thompson, ZyroFisher chief commercial officer, comments: “We’re delighted to welcome Zoe to our team. She combines deep experience with genuine passion for her profession, and the sports and outdoor sectors. That’s exactly what we need at ZyroFisher as we continue to evolve and expand the business in what continues to be a rapidly changing marketplace. Zoe will bring valuable insights and new perspectives from her broad and deep experience, and will also play a key role in helping ZyroFisher to connect in an authentic way with a female target audience, which has historically been underserved in the industries within which we operate.”
For more information about ZyroFisher, visit www.zyrofisher.co.uk.