Thursday, 10 May 2018 07:54

Fat Lad at the Back launch into the MTB sector

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Fat Lad at the Back launched in 2014 with many in the industry dismissing the premium cycle wear brand for people of all shapes and sizes as a 'novelty' that wouldn't last. 

Four years later they export to over 40 countries, have seen rapid growth and even been called a market disrupter as mainstream brands have seen the success of the brand and also started offering larger sizes.  

flab mtb

Now the brand who offer performance-led cycling wear for lads and lasses  with up to a 58" chest have decided to meet demand from mountain bikers and have launched into the MTB sector.  

Fat Lad don't  just copy traditional sizes and make them bigger - the new MTB range offers revolutionary design that meets the needs of larger mountain bikers. 

Check out the range here -