Wednesday, 13 January 2021 12:51

Tickets Live for The Cycle Show and London eBike Festival powered by Shimano Steps 2021

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The Cycle Show, the UK's biggest and longest-running bicycle exhibition, and the inaugural London eBike Festival in partnership with Shimano Steps have launched tickets for the 2021 shows. The event, the UK's biggest cycling and triathlon exhibition, is set to take place at one of London's most iconic venues, Alexandra Palace, over the weekend 25th-27th June 2021.

 Prices will start from £16 and include full access to all aspects of the show. VIP passes will be available from £70 and rising to £200 for the VIP Luxe package for which details will be announced in due course. 

Celebrating its 19th year, the Cycle Show will sit alongside the UK's first dedicated electric bike event as well as playing host to its exciting new 220 Triathlon Expo bringing the latest and best content from the worlds of eBikes as well as swim, bike and run. With both 2020 shows being cancelled due to COVID the 2021 versions will showcase an even more impressive exhibitor line-up than was planned for 2020, including Shimano, Ridgeback, Bosch, Canyon, Ribble, Trek, Cube, Specialized, Cannondale, Haibike and many more brands, alongside packed stage schedules in each area of the shows as the event takes over the Alexandra Palace venue.


Show organiser Chris Holman, commented 'Despite the ongoing lockdown, we've worked closely with the venue and our exhibitors to ensure we're doing all we can to continue building the show in a safe environment. With the launch of tickets we're pleased to give cycling enthusiasts and those looking to discover the world of bikes something new to look forward to this June. With much more positivity around live events and shows for the summer of 2021 after a tough past year it's great to be able to look ahead at what I truly believe will be the best Cycle Show yet.'

The site itself presents three superb exhibition halls to showcase the latest bikes, kit and accessories on show. On the expansive grounds outside the venue visitors will find a demo village with a huge range of bikes to test ride. Alexandra Palace's 196 acres of parkland will serve as the perfect demo arena with more than four miles of tarmac and woodland trails where visitors will get to try out everything from folding bikes to e-gravel bikes and much more.

Having hosted some of cycling's biggest stars over the years since its launch in 2002, including Eddy Merckx and Geraint Thomas, GB track superstar Sir Chris Hoy and MTB's dominant Atherton siblings. The 2021 event will be no different with a range of star names from all disciplines in what should on paper be an action packed year for sport. For the first time in its history the Cycle Show will have a dedicated triathlon area, in partnership with 220 Triathlon magazine, including 1-1 pool sessions, coaching talks, nutritionists and athletes, plus the latest bikes and kit. The show will also showcase the thirteenth edition of the BikeRadar Bike of Year with all the winners and shortlisted bikes on display.

Exhibitor space is filling up fast with the event now being London's only cycling and triathlon showcase, bringing together the UK's largest selection of electric and traditional bikes at any event in 2021. Brands already confirmed as attending include: Shimano Steps, Bosch e-Bike Systems, Trek, Lezyne, Specialized, Canyon, Ribble, Raleigh, Lapierre, Haibike, Kinesis, Cannondale, Riese & Muller, VanMoof, Surly, Swift Carbon, Ridgeback, SRAM, and GoCycle amongst others.

For more information on the Cycle Show visit

For more information on the London eBike Festival powered by Shimano Steps, visit